{"id":18955,"date":"2025-03-13T17:21:30","date_gmt":"2025-03-13T15:21:30","guid":{"rendered":"https:\/\/and-less.at\/?page_id=18955"},"modified":"2025-03-30T19:02:17","modified_gmt":"2025-03-30T17:02:17","slug":"konsumverhalten-und-mehrweg-anmeldung-whitepaper","status":"publish","type":"page","link":"https:\/\/and-less.at\/en\/konsumverhalten-und-mehrweg-anmeldung-whitepaper\/","title":{"rendered":"Konsumverhalten und Mehrweg: Anmeldung Whitepaper"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"18955\" class=\"elementor elementor-18955\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67816f8 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"67816f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e13dcd elementor-widget elementor-widget-heading\" data-id=\"8e13dcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Konsumverhalten und Mehrweg \u2013 <br>Wie lassen sich Kund:innen \u00fcberzeugen?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6ce3c elementor-widget elementor-widget-heading\" data-id=\"4e6ce3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Whitepaper f\u00fcr Unternehmen, die nachhaltige L\u00f6sungen erfolgreich umsetzen wollen.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1bc394 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"a1bc394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2813\" height=\"2353\" src=\"https:\/\/and-less.at\/wp-content\/uploads\/2025\/03\/mockup-whitepaper-e1741627697890.png\" class=\"attachment-full size-full wp-image-18910\" alt=\"\" srcset=\"https:\/\/and-less.at\/wp-content\/uploads\/2025\/03\/mockup-whitepaper-e1741627697890.png 2813w, https:\/\/and-less.at\/wp-content\/uploads\/2025\/03\/mockup-whitepaper-e1741627697890-300x251.png 300w, https:\/\/and-less.at\/wp-content\/uploads\/2025\/03\/mockup-whitepaper-e1741627697890-1024x857.png 1024w, https:\/\/and-less.at\/wp-content\/uploads\/2025\/03\/mockup-whitepaper-e1741627697890-768x642.png 768w, https:\/\/and-less.at\/wp-content\/uploads\/2025\/03\/mockup-whitepaper-e1741627697890-1536x1285.png 1536w, https:\/\/and-less.at\/wp-content\/uploads\/2025\/03\/mockup-whitepaper-e1741627697890-2048x1713.png 2048w, https:\/\/and-less.at\/wp-content\/uploads\/2025\/03\/mockup-whitepaper-e1741627697890-700x586.png 700w\" sizes=\"(max-width: 2813px) 100vw, 2813px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34d60f8 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"34d60f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"243\" data-end=\"277\"><span style=\"color: #2e3bfc;\"><strong data-start=\"247\" data-end=\"275\">Warum dieses Whitepaper?<\/strong><\/span><\/p><p data-start=\"278\" data-end=\"494\">Mehrweg ist eine der nachhaltigsten Alternativen zu Einwegverpackungen \u2013 dennoch greifen viele Konsument:innen weiterhin zur Einwegoption. Warum ist das so? Und wie k\u00f6nnen Unternehmen Mehrweg attraktiver gestalten?<\/p><p>Dieses Whitepaper zeigt:<\/p><ul><li>Die gr\u00f6\u00dften Herausforderungen aus Konsument:innen-Sicht<\/li><li>Erfolgreiche Strategien und Konzepte zur Mehrwegf\u00f6rderung<\/li><li>Wie Unternehmen durch Mehrweg wirtschaftlich profitieren<\/li><\/ul><p data-start=\"707\" data-end=\"739\"><span style=\"color: #2e3bfc;\"><strong data-start=\"711\" data-end=\"737\">Inhalt des Whitepapers<\/strong><\/span><\/p><ul><li data-start=\"740\" data-end=\"852\"><strong data-start=\"743\" data-end=\"778\">Aktuelle Einstellung zu Mehrweg<\/strong><br data-start=\"778\" data-end=\"781\" \/>\u2192 Welche Faktoren beeinflussen Konsument:innen in ihrer Entscheidung?<\/li><li data-start=\"854\" data-end=\"989\"><strong data-start=\"857\" data-end=\"904\">Herausforderungen aus Konsument:innen-Sicht<\/strong><br data-start=\"904\" data-end=\"907\" \/>\u2192 Bequemlichkeit, Hygiene, Kostenwahrnehmung \u2013 was h\u00e4lt Menschen von Mehrweg ab?<\/li><li data-start=\"991\" data-end=\"1092\"><strong data-start=\"994\" data-end=\"1024\">Warum Mehrweg Mehrwert hat<\/strong><br data-start=\"1024\" data-end=\"1027\" \/>\u2192 \u00d6kologische und wirtschaftliche Vorteile f\u00fcr alle Beteiligten<\/li><li data-start=\"1094\" data-end=\"1213\"><strong data-start=\"1097\" data-end=\"1143\">Erfolgreiche Mehrweg-Strategien &amp; Konzepte<\/strong><br data-start=\"1143\" data-end=\"1146\" \/>\u2192 Praxisbeispiele und psychologische Hebel zur Verhaltens\u00e4nderung<\/li><li data-start=\"1094\" data-end=\"1213\"><strong data-start=\"1218\" data-end=\"1246\">Vorteile f\u00fcr Unternehmen<\/strong><\/li><\/ul><p data-start=\"1215\" data-end=\"1311\">\u2192 Kostenersparnis, Kundenbindung &amp; gesetzliche Anforderungen<\/p><h3 data-start=\"1313\" data-end=\"1353\">\u00a0<\/h3><p data-start=\"1313\" data-end=\"1353\"><span style=\"color: #2e3bfc;\"><strong data-start=\"1317\" data-end=\"1351\">F\u00fcr wen ist dieses Whitepaper?<\/strong><\/span><\/p><p data-start=\"1354\" data-end=\"1552\">\u2714 Systemgastronomie &amp; Gemeinschaftsverpflegung \u2013 von Restaurants bis zu Betriebskantinen<br data-start=\"1436\" data-end=\"1439\" \/>\u2714 Entscheider:innen im Lebensmittel- und Verpackungsbereich<br data-start=\"1502\" data-end=\"1505\" \/>\u2714 Nachhaltigkeits- &amp; Innovationsverantwortliche<br data-start=\"1556\" data-end=\"1559\" \/>\u2714 Akteur:innen, die sich f\u00fcr nachhaltige Gastronomie-Konzepte interessieren<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1d077b e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-child\" data-id=\"f1d077b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7e2d1a2 e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-child\" data-id=\"7e2d1a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c62db elementor-widget-tablet__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e1c62db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-652886a elementor-widget__width-auto elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"652886a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"243\" data-end=\"277\"><span style=\"color: #2e3bfc;\"><strong data-start=\"247\" data-end=\"275\">Jetzt zum Newsletter anmelden und Download-Link erhalten:<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a1d55 elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-html\" data-id=\"30a1d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"mc_embed_signup\" style=\"background:#f0f0f0;clear:left;font:12px 'Matter',Helvetica,Arial,sans-serif;width:100%;max-width:600px;padding:20px;border-radius:8px;\">\n  <form action=\"https:\/\/and-less.us9.list-manage.com\/subscribe\/post?u=f990ade0e8d85978baec8d494&amp;id=7da7af4c98&amp;f_id=0005ebe3f0\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\">\n    <div id=\"mc_embed_signup_scroll\" style=\"display:flex;flex-wrap:wrap;gap:10px;\">\n      <div class=\"mc-field-group\" style=\"width:100%;max-width:49%;\">\n        <label for=\"mce-FNAME\">Vorname<\/label>\n        <input type=\"text\" name=\"FNAME\" id=\"mce-FNAME\" value=\"\" style=\"width:100%;padding:10px;border:1px solid #ccc;border-radius:5px;font-family:'Matter',Helvetica,Arial,sans-serif;font-size:14px;\">\n      <\/div>\n      <div class=\"mc-field-group\" style=\"width:100%;max-width:49%;\">\n        <label for=\"mce-LNAME\">Nachname<\/label>\n        <input type=\"text\" name=\"LNAME\" id=\"mce-LNAME\" 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style=\"width:100%;padding:15px;font-size:16px;background-color:#2e3bfc;color:#fff;border:none;cursor:pointer;text-align:center;border-radius:5px;font-family:'Matter',Helvetica,Arial,sans-serif;\">\n    <\/div>\n    <div id=\"mc-success-message\" style=\"display:none;margin-top:15px;color:green;font-size:14px;\">Danke f\u00fcr deine Anmeldung!<\/div>\n  <\/form>\n<\/div>\n\n<script type=\"text\/javascript\" src=\"\/\/s3.amazonaws.com\/downloads.mailchimp.com\/js\/mc-validate.js\"><\/script>\n<script type=\"text\/javascript\">\n  document.getElementById(\"mc-embedded-subscribe-form\").addEventListener(\"submit\", function(event) {\n    event.preventDefault();\n    var form = this;\n    var formData = new FormData(form);\n    fetch(form.action, {\n      method: form.method,\n      body: formData,\n      mode: \"no-cors\"\n    }).then(() => {\n      document.getElementById(\"mc-success-message\").style.display = \"block\";\n      form.reset();\n    }).catch(error => console.error(\"Error submitting form:\", error));\n  });\n<\/script>\n\n<style>\n  @media (max-width: 600px) {\n    #mc_embed_signup_scroll { flex-direction: column; }\n    .mc-field-group { max-width: 100% !important; }\n  }\n<\/style>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Konsumverhalten und Mehrweg \u2013 Wie lassen sich Kund:innen \u00fcberzeugen? Whitepaper f\u00fcr Unternehmen, die nachhaltige L\u00f6sungen erfolgreich umsetzen wollen. Warum dieses Whitepaper? Mehrweg ist eine der nachhaltigsten Alternativen zu Einwegverpackungen \u2013 dennoch greifen viele Konsument:innen weiterhin zur Einwegoption. Warum ist das so? Und wie k\u00f6nnen Unternehmen&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18955","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/and-less.at\/en\/wp-json\/wp\/v2\/pages\/18955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/and-less.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/and-less.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/and-less.at\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/and-less.at\/en\/wp-json\/wp\/v2\/comments?post=18955"}],"version-history":[{"count":11,"href":"https:\/\/and-less.at\/en\/wp-json\/wp\/v2\/pages\/18955\/revisions"}],"predecessor-version":[{"id":19064,"href":"https:\/\/and-less.at\/en\/wp-json\/wp\/v2\/pages\/18955\/revisions\/19064"}],"wp:attachment":[{"href":"https:\/\/and-less.at\/en\/wp-json\/wp\/v2\/media?parent=18955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}